Its product suite – including its flagship Consumer Research platform – was built around the concept of putting voice-of-the-consumer data directly into the hands of the executives, researchers, and marketers who rely on it to make consumer-aligned decisions. Recommended AI News: Aurora Mobile Enters Into Strategic Partnership With Moji Weather To Accelerate User And Platform GrowthĪt the heart of this is, in our opinion, Brandwatch’s customer-centric approach and strategy. The core listening platform, Brandwatch Consumer Research (BCR), is easily navigable, with flexible dashboards for cross-tab analysis of brand and audience data as well as an Insights section to explain key takeaways from the data.”īrandwatch received the highest scores possible in the product vision, execution and innovation road map criteria. Recommended AI News: Cadence Achieves Industry-First ASIL B(D) Compliance Certification For Automotive Radar, Lidar And V2X DSP IPĪccording to the report: “Brandwatch stands apart from others with machine learning (ML) custom classifiers from Crimson Hexagon and Brandwatch’s user-friendly legacy interface. “With our product integration and customer migration complete, we now have the biggest innovation engine in our space to drive the industry forward, and we’re going to do just that with the best strategy in our market.” This one definitely has,” said Giles Palmer, Brandwatch’s CEO of its 2018 merger with Crimson Hexagon. Brandwatch receives the highest scores in all three high level categories in Social Listening Platforms Evaluationīrandwatch, the digital consumer intelligence company, announced today that they have been recognized as a Leader in The Forrester Wave: Social Listening Platforms, Q4 2020, with the highest scores in the current offering, strategy and market presence categories.
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